Gary Lineker leads Goalhanger's 'The Rest Is Football' on Netflix during the World Cup The studio is located in New York. Near Times Square The show has an after-work, straight-to-conversation format. Netflix is spending around £14 million for 40 episodes, but the show hasn't been able to show the goal clip because it doesn't have the rights to compete. The program aims to cut across social media and the attention span of football fans. rather than competing with traditional ratings from the BBC or ITV.
Gary Lineker brings Micah Richards and Alan Shearer surveys a large New York apartment. The large windows look down on the bright lights and bustle of Times Square below. Richards laughs when he finds a bar, a futsal table and a dartboard — where, for the next five weeks, Lineker's home will become the studio for 'The Rest Is Football' on Netflix.
Lineker's departure from the BBC came sooner than many expected. In another world, he might have wrapped up presenting his own seventh World Cup with the BBC. But his 26-year relationship with the BBC has begun to run out of love, as he told The Louis Theroux Podcast. Some of his comments on social media led to conflict towards the end of his tenure with the BBC. and sharing a picture of a mouse alongside a pro-Palestinian post. Even if it's a mistake It became the end point for my intention to work on the World Cup with the BBC again.
However, Lineker was not available before the World Cup. His podcast company, Goalhanger, was recently announced as one of the UK's fastest growing businesses. There are a number of hit shows, and 'The Rest Is Football', which launches with Shearer and Richards at Euro 2024, takes a different approach than the BBC's family style. The program has an after-work atmosphere. It allows for more direct and vulgar words to be used. (It caused a sensation when Lineker said England's performance in the 1-1 draw with Denmark was "awful.")
Netflix needs something that cuts across today's interests. And he liked Lineker's approach so much that he approached him about turning the podcast into a daily TV show during the tournament. The reported figure is a budget of around £14 million for 40 consecutive episodes, a podcast that Lineker is already recording. But there is a restriction: the program cannot show clips of goals from actual matches because it does not hold the broadcasting rights.
As a result, Lineker will stay in New York. Looking down on Times Square throughout the World Cup Rather than sitting in front of the Green Box in Salford where the BBC is hosting the programme, Richards, who has been working as an analyst for the BBC at the World Cup, will appear on 'The Rest Is Football' via remote video link.
While Netflix has begun experimenting with broadcasting major sporting events, it has never before produced daily TV in all of its regions. The executives themselves are still unsure whether the show will be popular or not. New episodes will be released at 6:00 AM UK time. Before attention shifts to the evening's competition, Netflix only needs to have the status and edited clips distributed on social media.
As such, 'The Rest Is Football' doesn't intend to compete directly with the BBC or ITV for ratings, but instead hopes to compete for celebrity guests to lead to clips and news clips that can go viral. For example, the appearance of England defender Harry Maguire — who was left out of the World Cup squad to the surprise of the public and his family — is likely to generate more clips and buzz.
Their real competitor is the multi-platform content world of 'Stick to Football', led by Gary Neville alongside Jamie Carragher, Roy Keane, Iyer Wright and Jill Scott, who also have studios in New York.
Netflix does not have editorial control over 'The Rest Is Football' because it is a Lineker production. That means he can express his opinions on the off-field issues that make up the world's heavy news without being interrupted. Just as he once opened a speech on the BBC about the Qatar World Cup saying, 'The Most Controversial World Cup in History' An early episode of the show discussed the case of African referee Omar Abdulkadir Artan being denied entry to the United States. The night before the tournament Lineker questions whether this is a cause for concern. Before moving on to talk about tactics, that England should send Jude. Bellingham or Morgan Rodgers is the real deal. and will use harry How to get the most value from Ken?
Of course, there's plenty of innuendo and friendly conversation, including teasing 'Big Meeks' and joking that he still holds the 1986 World Cup top scorer trophy. and tequila bars in Mexico City It is a section that is expected to appear regularly.
But actually It's also a podcast that's been ported to TV. Whether or not people will watch is not as important as whether the program can produce short clips. Can it cut through the online chaos? That is the main goal.
